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Harrolds’ Chinese New Year Promotions
Supporting Qianqian WU in hosting a VIP shopping night in Harrolds for 100 Chinese customers, MGI created an event that was fun, luxurious and exclusive for consumers.
To celebrate Chinese New Year, QianQian Wu hosted a VIP shopping night in Sydney’s Harrolds. Working with a team of 18 in communications, MGI helped to execute the successful event which was covered by local and international media, creating exposure of Harrolds to the Chinese market.
Reaching 3 000 000 through a Daily Mail Article, and additional 200 000 through Weibo and 138 000 through Instagram. The campaign reached a total of 3 338 000 through the media to Chinese consumers.