CASE STUDIES
Content Campaign Home Cooked unites some of Australia’s favorite culinary figures; Silvia Colloca, Jason Roberts, Diana Chan, Tom Walton, nutrition director Louise Keats, Alex Adams, Dion Woo, James Tobin and Chloe Sue. Local Australian food producers supporting the campaign include Perfection Fresh, Three Threes Condiments, Devondale, D’Orsogna, Kenwood. More supporting brands and chefs are expected… Continue reading Home Cooked x OZHarvest
MGI was engaged to launch Lewis Road Creamery butter in the Australian market, just before Christmas. MGI engaged 25 Australian influencers in the food, health, lifestyle and keto spaceMGI gifted these influencers with a basket of goodies, this included a gourmet package hamper and goodies from Lewis Road. In addition, Saturday Feb 15th, MGI also… Continue reading Lewis Road Creamery – Butter Launch
Supporting the launch of Lewis Road Creamery’s flavoured milk through Shanghai Fashion Week, to position itself as an affordable luxury lifestyle brand that took cues from fashion. Titled ‘Moments of Delight’, the campaign positioned Lewis Road Creamery as an appealing product for Chinese females. With its rich creaminess and silky moments of happiness, Lewis Road… Continue reading Lewis Road Creamery’s China Launch
Inspiring people to ‘get back into the wild’, go off grid and cook over an open fire, MGI filmed the pilot for a TV series called ‘Cooking with Fire’. Cooking is central to life and communities, helping to develop new connections with people and inspiring people to be more aware of the natural environment that… Continue reading Ora King
Inspiring people to ‘get back into the wild’, go off grid and cook over an open fire, MGI filmed the pilot for a TV series called ‘Cooking with Fire’. Cooking is central to life and communities, helping to develop new connections with people and inspiring people to be more aware of the natural environment that… Continue reading Taylor Pass Honey
‘Viva La Romance’ is China’s number 1 reality TV show, generating over 1.8 billion viewers per season. In conjunction with Mango TV, MGI supported Zhang Ziyi’s season that was filmed in Western Australia. Helping to secure sponsorships and marketing rights for Mango & Hunan Satellite TV content opportunities, ‘Viva La Romance’ second season was filmed… Continue reading Zhang Ziyi & Western Australia
MGI was engaged to launch Lewis Road Creamery butter in the Australian market, just before Christmas. Engaged 25 Australian food influencers in the food, health, keto space. MGI also organized Weekend Sunrise to shoot weather live cross at Lewis Road Creamery farm in Waikato. James Tobin hosted the day and we made butter and Nicola… Continue reading Lewis Road Creamery PR Campaign
Supporting Qianqian WU in hosting a VIP shopping night in Harrolds for 100 Chinese customers, MGI created an event that was fun, luxurious and exclusive for consumers. To celebrate Chinese New Year, QianQian Wu hosted a VIP shopping night in Sydney’s Harrolds. Working with a team of 18 in communications, MGI helped to execute the… Continue reading Harrolds’ Chinese New Year Promotions
Celebrating Australia’s Melbourne cup which encapsulates fashion, luxury and local wines. MGI invited Chinese It girl, QianQian Wu to the Birdcage party hosted by MUMM Champagne. Conducted by the Victoria Racing Club on Flemington Racecourse, the Melbourne cup is Australia’s most famous annual thoroughbred horse race. Known as the ‘race that stops the nation’, the… Continue reading Influencers at the Melbourne Cup 2018
To promote Australian Wineries to the Chinese community, MGI organised a photoshoot featuring It girl QianQian Wu in the scenic Jackalope Hotel and Willow Creek Winery. Against the backdrop of a pristine vineyard in the world-renowned Mornington Peninsula wine region, the luxury of the Jackalope Hotel’s is framed by the beautiful, lush landscape. The unique destination, style and… Continue reading Photoshoot with Influencer for Jackalope Hotel & Willow Creek Winery
Cooking is an art of life, developing new connections, real connections with the environment we live in, the environment we eat it in and the people we share life with. The show “Cooking With Fire” ’s premise is to inspire people to develop meaningful connections, moments and memories with the world around them, the food… Continue reading Cooking with Fire
is a 100% Australian family owned and operated farm located halfway between Darwin and Kakadu National Park. Sustainable food production is at the heart of Humpty Doo Barramundi HDB are grown within a saltwater wetland system where the water is cleaned using saltwater grasses and recirculated again and again.We were so inspired by visiting the… Continue reading Humpty Doo Barramundi
Australia’s #1 mandarin brand. Juicy & sweet, naturally seedless mandarins. Celebrating 10 years.These naturally seedless mandarins are grown in regions that combine the perfect mix of fertile soil and idyllic climate to ensure that Delite mandarins are vibrant and bursting with sweet, juicy goodness.
Here’s to Byron Bay: our home and muse since 1895. The natural, beauty and purity of this region is why our ice cream is creamier, bountiful and more crave-worthy – and why you can taste hints of the hinterland, sea breezes and sun-drenched beaches in every blissful bite.Inspired by the generosity of this coastline, our… Continue reading Cape Byron Norco TVC
The trusted source for luxury Australian travel experiences and accommodation. This is a collection of the best high-end lodges and camps, located across diverse regions of Australia. Collectively, the lodges showcase Australia’s extraordinary diversity of place and experience, underpinned by the soft luxuries expected by our guests. Purpose and positive impact is at the core… Continue reading Aussie Experiences: Luxury Lodges