PR CASE STUDIES
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Home Cooked x OZHarvest
Content Campaign Home Cooked unites some of Australia’s favorite culinary figures; Silvia Colloca, Jason Roberts, Diana Chan, Tom Walton, nutrition… read more
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Lewis Road Creamery – Butter Launch
MGI was engaged to launch Lewis Road Creamery butter in the Australian market, just before Christmas. MGI engaged 25 Australian… read more
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Lewis Road Creamery’s China Launch
Supporting the launch of Lewis Road Creamery’s flavoured milk through Shanghai Fashion Week, to position itself as an affordable luxury… read more
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Ora King
Inspiring people to ‘get back into the wild’, go off grid and cook over an open fire, MGI filmed the… read more
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Taylor Pass Honey
Inspiring people to ‘get back into the wild’, go off grid and cook over an open fire, MGI filmed the… read more
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Zhang Ziyi & Western Australia
‘Viva La Romance’ is China’s number 1 reality TV show, generating over 1.8 billion viewers per season. In conjunction with… read more
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Lewis Road Creamery PR Campaign
MGI was engaged to launch Lewis Road Creamery butter in the Australian market, just before Christmas. Engaged 25 Australian food… read more
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Harrolds’ Chinese New Year Promotions
Supporting Qianqian WU in hosting a VIP shopping night in Harrolds for 100 Chinese customers, MGI created an event that… read more
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Influencers at the Melbourne Cup 2018
Celebrating Australia’s Melbourne cup which encapsulates fashion, luxury and local wines. MGI invited Chinese It girl, QianQian Wu to the… read more
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Photoshoot with Influencer for Jackalope Hotel & Willow Creek Winery
To promote Australian Wineries to the Chinese community, MGI organised a photoshoot featuring It girl QianQian Wu in the scenic Jackalope… read more