Lewis Road Creamery PR Campaign
MGI was engaged to launch Lewis Road Creamery butter in the Australian market, just before Christmas.
Engaged 25 Australian food influencers in the food, health, keto space.
MGI also organized Weekend Sunrise to shoot weather live cross at Lewis Road Creamery farm in Waikato. James Tobin hosted the day and we made butter and Nicola O’Rourke prepared treats for the team and the small army of Children who stared in the live TV crosses.
- 942,000 Sunrise audience
- 1,600,000 impressions from KOL posts.